Case Studies

Case Study 1 — Growth Strategy for a Bitcoin Decentralized Data Infrastructure

  • Vision

    GeniiData set out to become the go-to API infrastructure provider for developers building on-chain apps.

    The mission: provide seamless access to real-time blockchain data while building community trust and product demand.

    But in a market saturated with technical solutions and low engagement, standing out required more than just product — it needed a movement.

  • The Roadblock

    Despite a solid technical foundation, GeniiData lacked awareness, developer adoption, and inbound traction.

    Without a well-defined go-to-market strategy, they struggled to build user momentum, attract early partners, or convert technical interest into ecosystem involvement.

  • Our Involvement

    We partnered with GeniiData as growth and community operators:

    • Refined the brand story and key differentiators, repositioning GeniiData from “another crypto infra tool” to “the missing data layer for Web3 builders.”

    • Built organic engagement loops through niche X threads, developer incentives, and high-signal feedback cycles.

    • Secured integrations with early-stage protocols and DAOs, establishing GeniiData as a core infra component in their stack.

    • Ran educational campaigns and small-scale grants to bring in high-quality builders and feedback.

  • The Results

    Within 90 days, GeniiData:

    • Achieved 10+ key partnerships across emerging L2s and infra protocols.

    • Built a strong early community with developer retention and feedback loops.

    • Was recognized as a core data primitive in the ecosystem narrative, unlocking future funding conversations.

Case Study 2 — Scaling Ecosystem Growth for Energi and GonnaMakeIt Marketplace

  • The Big Bet

    Energi aimed to become a leading blockchain ecosystem with a self-sustaining treasury and DeFi capabilities.


    GonnaMakeIt, its NFT marketplace arm, needed to establish itself as a creator-first platform.


    Both needed attention, users, and trust — in a bear market.

  • The Bottleneck

    Energi and GonnaMakeIt were facing low visibility and stagnant user growth.

    Marketing was fragmented, there was no clear channel strategy, and partnerships were limited.

    The teams needed a fresh go-to-market strategy that wouldn’t just get eyes — it had to bring in real users, creators, and liquidity.

  • Our Strategy

    Our multi-faceted BD and growth execution included:

    • Worked with crypto-native KOLs and niche creators to drive awareness around Energi’s security stack and the NFT marketplace’s creator tools.

    • Built tailored campaigns to onboard artists to GonnaMakeIt—prioritizing long-term relationships, not just mint-and-go behavior.


    • Led organic X (Twitter) growth for both brands through high-context threads, storytelling, and direct community engagement.

    • Secured listings and integrations with NFT analytics platforms and wallets, increasing exposure and discovery.

  • Outcome

    • GonnaMakeIt saw a 3x increase in active creator listings within 45 days.

    • Energi reached millions of impressions monthly via coordinated content and community efforts.

    • Created inbound interest from ecosystem partners and cross-chain communities looking to collaborate.

  • Long-Term Upside

    These weren’t just short-term growth spikes— they created pathways for long-term sustainability and user retention.

    The narrative was no longer “another marketplace” or “another chain,” but platforms with depth, utility, and a growing community of believers.